Case Study – AXA Dartmouth

Alpha Chi Alpha
Encouraging networking and philanthropy with Wavelength
School
Dartmouth College
Location
Hanover, NH
Organization Size
~1200 people
The Challenge
Alpha Chi Alpha didn’t have a tool to connect past, current and future brothers. It needed a platform that would allow for easy networking, alumni fundraising and communication. It lacked up-to-date information on brothers or a consistent way to manage the data it did have. The chapter also struggled with targeting segments of constituents for reunions and local events.
Why Wavelength
Alpha Chi Alpha found that Wavelength easily solved all of its challenges and transformed its spreadsheet into a full-fledged alumni tool.

“We need to communicate with our alumni base, fundraise, and let members connect and network. Wavelength’s platform provides an ideal tool to facilitate these necessary components. We can easily e-mail every member or target them by class or geography. We’ve also been able to seamlessly accept donations on our branded portal. The feedback from our members has been very positive.” – Alumni Board President, Alpha Chi Alpha

The Results
  • Alpha Chi Alpha began fundraising from scratch and raised 35% of its five figure annual goal with one email.
  • Many brothers reported that they found useful connections on Wavelength for their job searches.
  • Wavelength added additional contact information (e.g. career, education data, location, social links) to 60% of the brothers.
  • Over 25% of alumni signed on within a month and over half of these updated their data.
  • Alpha Chi Alpha now sends and analyzes targeted newsletters and has a better understanding of who its alumni are.