Princeton Day School
Enhancing Alumni Relations with Better Data and Engagement
Princeton Day School
Princeton, NJ
Organization Size
~5000 people
The Challenge
Princeton Day School needed to streamline their alumni relations efforts, improve their data, and drive alumni engagement. Any tool they adopted needed to fit seamlessly into their current alumni processes and reduce the workload of their alumni and development departments. Both young and old alumni needed to be able to update their information, connect with their classmates, use, and enjoy.
Why Wavelength
Princeton Day School found that Wavelength solved these challenges and fit easily into their workflow. Unlike other tools, Wavelength was built for school alumni departments, and PDS administrators could tell. It didn’t try to be another LinkedIn or Facebook, it just helped classmates keep their data up to date and connect with one another.

“Wavelength has provided us with a user-friendly, intuitive, web-based alumni directory. It truly enhances our work and provides a valuable resource to all of our alumni. With Wavelength, our alumni can now stay connected with each other and explore new connections within our alumni community. By partnering with Wavelength, we have strengthened alumni relationships near and far.”
– Kathy S., Director of Advancement

“Wavelength is a great tool for connecting our alumni and allowing them to engage as a community in a streamlined, efficient way.”
– Kaylie K., Director of Alumni Programs and Giving

The Results
  • Over 700 alumni signed up within 3 weeks. Their previous platform managed to only sign up this many people over 4 years.
  • Over 500 people updated their information immediately, one of the largest single updates for PDS’ database ever.
  • Alumni loved discovering connections. Those using the map clicking on 13 profiles on average. Those that scrolled through their searches, scrolled past 130 alumni and clicked on 4 people on average.
  • Excitement transcended class years. Even older alumni had strong sign in and update rates.
  • PDS easily updated their Raiser’s Edge database with Wavelength data and used that data in their fundraising efforts.
  • People continue to steadily sign on, update their information, and explore their community.