Case Study – The Peck School

The Peck School
Boosting alumni data and connectivity in the K-8 space
The Peck School
Morristown, NJ
Organization Size
~2600 people
The Challenge
As a K-8 school, it was easy for Peck to lose track of alumni as they moved to high school, then college, then out into the world. Those who did stay engaged felt strongly about their Peck experience, so the Peck development team knew there was a strong alumni community that could be tapped into, if only they were armed with better data. Their Raiser’s Edge database was missing e-mail addresses for a significant portion of their alumni, and they weren’t up-to-date with locations, careers, and higher education either.
Why Wavelength
Peck investigated a variety of tools to bolster alumni connectivity, and found that Wavelength provided a comprehensive solution that could both tackle data quality issues and provide a valuable network to their alumni community.
The Results
  • Wavelength sourced current email addresses for 550 of the 760 Peck alumni missing emails, an outstanding 72%
  • Wavelength enriched 75% of alumni profiles with up-to-date addresses, careers, education, social profiles, and pictures
  • Peck set up a kiosk at Homecoming that allowed alumni to update info and explore their Wavelength network on the spot
  • Launching an online alumni network demonstrated to the Peck community that Peck is interested in connecting with alumni for reasons beyond fundraising, and wants to provide value after their schooling years