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Preparing Graduates to Become Engaged Young Alumni February 9, 2024 by Katie Gibson - Wavelength recently hosted a webinar: Preparing Graduates to Become Engaged Young Alumni. Synopsis below. Watch here. Slides can be found here Building a Strong Alumni Network: Strategies for Engaging Young Graduates Introduction Building a strong alumni network is crucial for…
Launching a Successful Online Community: A Step-by-Step Guide July 19, 2023 by Katie Gibson - Are you planning to launch an online community for your organization? Whether you’re a non-profit, an alumni association, or a professional network, a well-executed launch plan is crucial for creating awareness and ensuring a successful launch. In this blog post,…
New Social Media Platform, Threads, Launches. What Does That Mean for Schools? July 6, 2023 by Katie Gibson - Threads, a new social media platform made by Meta, launched this week. As an organization, you need to consider the implications of joining a new social media platform and monitor where your alumni are. You want to communicate with them…
Alumni Content Hub Launched June 14, 2023 by Katie Gibson - Your alumni are at various life stages but many are seeking simple guidance from resources you can provide. We’ve created a platform for our clients to grab relevant articles they wish to share out to their community, with an easy…
The top 5 considerations to ensure a seamless transition for your graduates to become young alumni March 30, 2022 by Katie Gibson - The spring is always a busy time for schools. College acceptance, graduation, staff hiring and transitions, alumni reunions, and more. As a development team it is important to consider the senior class transition to young alumni status. Without a transition…
The Key to Saving Admin Time in Alumni Management December 16, 2021 by Katie Gibson - When done right, alumni relations is a much bigger picture than donor fundraising. While philanthropy plays a big role in alumni management, it isn’t the only time your institution should be interacting with the alumni community. Those who have attended…
Advice from Parlance: Texting is a Meaningful Channel for Alumni Engagement December 15, 2021 by Katie Gibson - Written by our Guest Contributor, Todd Miller. CEO Parlance Recent graduates and younger alumni are particularly challenging to reach. Communication preferences from the youngest generation (Gen Z) to the oldest (Silent Generation) couldn’t be more opposite. Research has shown that…
From Boomers to Gen-Z: Keeping Your Alumni Close and Remaining Relevant December 8, 2021 by Katie Gibson - Trying to find ways to keep your alumni close can be challenging, especially when you have members of different generations. While everyone wants to feel like a part of the club, these members have different expectations. Alumni associations that embrace…
The Four Categories of Alumni Engagement According to CASE and How Institutions Measure Up June 26, 2021 by Katie Gibson - In 2016, CASE established a committee to develop a framework to measure meaningful alumni engagement. CASE Alumni Engagement Definition: activities that are valued by alumni, build enduring and mutually beneficial relationships, inspire loyalty and financial support, strengthen the institution’s reputation…
Ideas for Spring Alumni Engagement March 18, 2021 by Katie Gibson - Schools are always seeking ways to meaningfully engage with their alumni. The spring season offers several opportunities for alumni outreach including graduation, college acceptance, alumni reunions, and more. Below highlights a few ways you can bring your alumni into community…
Coming to Terms with Alumni Engagement, What to Truly Expect November 9, 2020 by Katie Gibson - With the current age of technology and screen time, distractions and multitasking is the norm. As a school, understanding how to engage with alumni meaningfully while setting proper expectations of what that should look like is necessary to reach your…
Messaging to your Constituents October 16, 2020 by Katie Gibson - Your constituents are important members of your school community. They may be donors, parents of children, event goers, and they have the opportunity to be your word of mouth marketing. So how do you communicate with them that aligns with…
The Power of Parents of Alumni at K-8 Schools September 15, 2020 by Katie Gibson - Parents play a significant role in their children’s education, from elementary to secondary and beyond. Fostering ongoing relationships with parents after their kids depart your school has the opportunity for some truly meaningful collaborations. I have spoken with several K-8…
Alumni Engagement During Back to School September 14, 2020 by Katie Gibson - The start of this school year looks a little different than most other years, how are you sharing these changes to your constituent base? To be relevant and engaging to your constituents the information you choose to share should be…