Your constituents are important members of your school community. They may be donors, parents of children, event goers, and they have the opportunity to be your word of mouth marketing. So how do you communicate with them that aligns with your school’s mission and vision while maintaining personalized and relevant contact points? Below is a…
Schools I work with are frequently asking me how peer institutions are engaging with alumni as the pandemic extends into the fall/winter. Below I’ve captured a few ways our customers are interacting with alumni. Entertainment Nights: Your alumni are talented individuals. One school is mobilizing its alumni to provide Zoom entertainment from cooking classes (just…
Parents play a significant role in their children’s education, from elementary to secondary and beyond. Fostering ongoing relationships with parents after their kids depart your school has the opportunity for some truly meaningful collaborations. I have spoken with several K-8 schools about ways parents of alumni can continue to impact their children’s relationship with your…
The start of this school year looks a little different than most other years, how are you sharing these changes to your constituent base? To be relevant and engaging to your constituents the information you choose to share should be relatable. Below are just a few ideas on the types of content you can share…
Your alumni and donor data is your most important development asset. It helps you segment your population, keep in touch with important community members, and personalize your outreach. Each constituent attribute fulfills one of these functions. For instance, net-worth info indicates when you should contact a person, an email address indicates whether you can, and…
Princeton Day School (PDS) is exploring new and innovative ways to interact with their alumni from afar. Below are a few concepts that they’ve begun to test in response to COVID-19. PDS recently launched a Panther AlumLIVE initiative that regularly showcases alumni and their talents on Facebook live. By asking alumni to share their abilities…
While schools continue to oversee remote learning of their students, advancement teams are redesigning what engagement looks like with their alumni. Knowing how widespread their community is across the U.S., one New England institution opted to focus their engagement efforts on creating local alumni support programs. By developing a list of geographically close alumni, they…
