Your alumni and donor data is your most important development asset. It helps you segment your population, keep in touch with important community members, and personalize your outreach. Each constituent attribute fulfills one of these functions. For instance, net-worth info indicates when you should contact a person, an email address indicates whether you can, and…
Princeton Day School (PDS) is exploring new and innovative ways to interact with their alumni from afar. Below are a few concepts that they’ve begun to test in response to COVID-19. PDS recently launched a Panther AlumLIVE initiative that regularly showcases alumni and their talents on Facebook live. By asking alumni to share their abilities…
While schools continue to oversee remote learning of their students, advancement teams are redesigning what engagement looks like with their alumni. Knowing how widespread their community is across the U.S., one New England institution opted to focus their engagement efforts on creating local alumni support programs. By developing a list of geographically close alumni, they…
