Threads, a new social media platform made by Meta, launched this week. As an organization, you need to consider the implications of joining a new social media platform and monitor where your alumni are. You want to communicate with them where and when they wish to engage. If Threads continues to grow in followers, it…
Your alumni are at various life stages but many are seeking simple guidance from resources you can provide. We’ve created a platform for our clients to grab relevant articles they wish to share out to their community, with an easy way to rebrand to your school. Topics include: Early Career Support Financial Awareness Preparing…
There has been a significant increase in job openings for schools since the pandemic started, with the most amount of turnover in 2022. With these staffing changes, it is important to keep your alumni community in mind. Their key school contacts and core teachers they have memories of may be departing the school. Here are…
Institutions like yourself are seeking ways to engage meaningfully with alumni. However, the challenges of lower budgets, staff changeover, and lack of time makes it hard to consistently feel connected with alumni. With alumni relations headcount declining by 18% since 2017, technology can offer a cost effective, long term solution to resource strain that helps…
The spring is always a busy time for schools. College acceptance, graduation, staff hiring and transitions, alumni reunions, and more. As a development team it is important to consider the senior class transition to young alumni status. Without a transition plan, you may lose touch with a very important group of future donors, volunteers, and…
When done right, alumni relations is a much bigger picture than donor fundraising. While philanthropy plays a big role in alumni management, it isn’t the only time your institution should be interacting with the alumni community. Those who have attended your school in the past and their families already have an emotional connection to the…
Written by our Guest Contributor, Todd Miller. CEO Parlance Recent graduates and younger alumni are particularly challenging to reach. Communication preferences from the youngest generation (Gen Z) to the oldest (Silent Generation) couldn’t be more opposite. Research has shown that the younger a person is, the more likely they are to shun phone calls and…
Trying to find ways to keep your alumni close can be challenging, especially when you have members of different generations. While everyone wants to feel like a part of the club, these members have different expectations. Alumni associations that embrace their members have long-term success. With a few tips, you can keep all those alumni…
It seems like everyone is always talking about getting better data. But what does that mean, exactly—and why do you need better data for your alumni community? Collecting data has been the cornerstone of marketing for decades. But until recently, it was an inefficient and often fruitless endeavor because we simply lacked the resources to…
You want your alumni to maintain a connection to the institution while allowing them to have an active interest in the school’s future. These engagement opportunities should extend beyond asking for donations. With some help from your alumni, you can boost current student organizations and improve other areas of student life. Although reunion and homecoming…
