Written by our Guest Contributor, Todd Miller. CEO Parlance Recent graduates and younger alumni are particularly challenging to reach. Communication preferences from the youngest generation (Gen Z) to the oldest (Silent Generation) couldn’t be more opposite. Research has shown that the younger a person is, the more likely they are to shun phone calls and…
Trying to find ways to keep your alumni close can be challenging, especially when you have members of different generations. While everyone wants to feel like a part of the club, these members have different expectations. Alumni associations that embrace their members have long-term success. With a few tips, you can keep all those alumni…
It seems like everyone is always talking about getting better data. But what does that mean, exactly—and why do you need better data for your alumni community? Collecting data has been the cornerstone of marketing for decades. But until recently, it was an inefficient and often fruitless endeavor because we simply lacked the resources to…
You want your alumni to maintain a connection to the institution while allowing them to have an active interest in the school’s future. These engagement opportunities should extend beyond asking for donations. With some help from your alumni, you can boost current student organizations and improve other areas of student life. Although reunion and homecoming…
Alumni engagement requires a lot of work, organization, and planning from your team, but connecting with alumni from primary or secondary schools requires teams to use more tools. These formative years of a person’s life should be celebrated with others. So how do you connect with your past alumni and enrich the schooling experience for…
The Big Picture: Alumni engagement in recent years has been redefined to encompass more than just giving but schools struggle with how to meaningfully interact with alumni that is mutually beneficial for the school and its constituents. VAESE (Voluntary Alumni Engagement in Support of Education) recently published data regarding alumni engagement trends. Below are some…
In 2016, CASE established a committee to develop a framework to measure meaningful alumni engagement. CASE Alumni Engagement Definition: activities that are valued by alumni, build enduring and mutually beneficial relationships, inspire loyalty and financial support, strengthen the institution’s reputation and involve alumni in meaningful activities to advance the institution’s mission As a result, four…
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Sed arcu non odio euismod lacinia. Sit amet cursus sit amet dictum sit. Nunc pulvinar sapien et ligula ullamcorper. Pellentesque diam volutpat commodo sed egestas. Tellus elementum sagittis vitae et leo duis ut diam quam. Eleifend donec pretium vulputate sapien nec sagittis aliquam malesuada bibendum. At risus viverra adipiscing at in tellus. Duis at tellus…
